The latest technology isn’t merely having an effect on the way in which filmmakers produce movies or the way in which cinemas can display it on the big screen. The newest advances in the industry are completely revolutionizing the business side of movie making too. The digital revolution has had a major impact on every type of industry, so it only makes sense that it has had an effect on the film industry too. The move towards the use of smartphones rather than engagement with physical and real-world experiences has led to an online shopping revolution and it is now having an impact on cinema. With 80% of smartphone users streaming video on their device it’s clear that the movie industry needs to keep up with the pace of change. It’s a sink or swim situation and if filmmakers get it wrong the results could be disastrous.
The Pioneering Streaming Window
The price of cinema tickets is rising all the time, and it’s putting families off going to the movies. More people are choosing to illegally stream poor quality movies from the internet rather than pay the high prices for tickets, and this is affecting their viewing experience. To address the need to reduce costs while giving audiences access to the new movies they want to see, some studios are now beginning to test streaming windows that allow viewers to pay an additional fee so they can watch a brand new release outside of a cinema. Netflix has also got in on the act, having now released a line of movies which has gone straight-to-stream, meaning viewers don’t need to wait for months before they can watch the titles they want to see in the comfort of their own home.
How Does This Affect The Rest Of The Industry?
The latest developments are inevitably having an impact on cinema companies and film production companies. They are worried that the fewer people attend movie theaters to watch movies, the lower ticket sales will be and the lower their overall profit. Digital projectors, international distribution and streaming all have an impact on the level of involvement during the post-production processes. For example, a movie which fails in the USA but which ends up being successful across the Atlantic will require a sequel, and that means creation on an international level. Major movies today can have over 500 different versions with variations in audio, language and images. This puts extra pressure on editors who are struggling to meet the necessary production deadlines, but it also puts financial strain on cinema chains.
Movie Making For Mobiles
Another element which puts pressure on editors is the fact that they don’t just have to produce hundreds of versions for release around the world, they also need to be compatible with a mobile device. Smartphone technology has meant that more people are watching full-length movies on their mobile devices, while stands made specifically for iPads make it easy for several people to watch the screen at the same time for a TV-style experience. Now filmmakers don’t just have to think about how their work appears on the big screen, they have to be sure it works on a small screen too. It’s clear that technology has made the distribution and editing of movies simpler, however it has also made extra demands on production companies who now have to create compatible versions for each level of viewership.
Optimism For The Future
Despite these concerns, filmmakers are generally positive about the future of their industry. The movie industry today is a very different place from that of even a couple of decades ago, with technology now available to high and low budget filmmakers alike. The result can only be growth and a greater variety of offerings for audiences who are hungry for more movie experiences both on the big and small screen. The smartphone and digital revolution is empowering customers to choose what they want to watch and how they want to do it. Whether they’re interested in documentaries, independent film, blockbusters or foreign language movies, they can find it all in the palm of their hand. Smartphone cinema – it looks set to be the way of the future.